Press & Brand
Press kit
Turfgrass.in is India’s owner-first sports turf booking marketplace. Bootstrapped, built in Indore, live on web, iOS, and Android in 13 Indian languages. Everything you need to write about us is here.
Fast facts
- Company
- Turfgrass.in
- Operating entity
- SpentyAI (sole proprietorship)
- Founder
- Akshay Chouhan
- Headquarters
- Indore, Madhya Pradesh, India
- Founded
- May 2026
- Funding
- Bootstrapped — no outside capital
- Owner commission
- 0% (zero)
- Cities seeded
- 80+ across all Indian states
- Sports covered
- Cricket, football, pickleball, badminton, tennis, basketball, volleyball, hockey, kabaddi
- Languages
- 13 — English, Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Punjabi, Odia, Assamese, Urdu
- Platforms
- Web (Next.js), iOS App Store, Google Play, Telegram bots
- Payment gateway
- PayU
About Turfgrass.in
Turfgrass.in is a pan-India sports turf booking marketplace headquartered in Indore, Madhya Pradesh. The platform connects players to commercial sports turfs — cricket, football, pickleball, badminton, tennis, basketball, volleyball, hockey, and kabaddi — with live availability, transparent per-hour pricing, and instant online payment.
Turfgrass.in is built on a 0% commission model for owners. Unlike most Indian turf-booking aggregators, which charge owners 8–25% commission per booking, Turfgrass.in passes through only the GST the owner is legally required to collect, the standard payment gateway fee, and statutory tax deductions (TCS 0.5%, TDS 0.1%) — both remitted to the government on the owner’s behalf. Owners receive the remainder on a weekly UPI/bank settlement cycle.
The platform is operated by SpentyAI, a sole proprietorship registered in Indore under the Madhya Pradesh Shops & Establishments Act. Turfgrass.in is bootstrapped — no outside capital, no investor reporting obligations.
The product is available on the web at turfgrass.in, on the iOS App Store, and on Google Play. The platform is fully localised in 13 Indian languages from day one. Owners get an integrated Telegram bot to log walk-in bookings so the platform calendar never double-books. Players get a Telegram bot for direct support.
Turfgrass.in launched in May 2026 with a single live turf in Ujjain, Madhya Pradesh, and is currently expanding across all of MP’s tier-1 to tier-3 cities before crossing into Rajasthan and Maharashtra.
Founder
Akshay Chouhan is the founder and operator of Turfgrass.in. The platform is built on his conviction that the people running India’s commercial sports turfs deserve better than the commission-heavy aggregator model that has dominated the space so far.
Turfgrass.in is operated by SpentyAI, Akshay’s sole proprietorship registered under the Madhya Pradesh Shops & Establishments Act in Indore. SpentyAI is independently bootstrapped — Turfgrass.in has taken no outside capital and has no investor reporting obligations.
Before Turfgrass.in, Akshay spent years building software products and running his proprietorship across multiple verticals. He is based in Indore.
Press contact: [email protected] · +91 92445 06820
Brand assets
Use these assets when writing about Turfgrass.in. Do not modify the logo, colours, or proportions. Do not add drop shadows, gradients, or outlines.
Logo — Mark (SVG)
The grass-blade mark for use on light backgrounds. Vector — scales to any size.
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Logo — Horizontal (SVG)
The full Turfgrass.in wordmark for use in headlines, headers, and footers.
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Logo — Stacked (SVG)
Stacked variant for narrow / square layouts. Same proportions, vertical stack.
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Logo — Monochrome white (SVG)
White-on-dark variant for use on photographic backgrounds and dark themes.
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Owner brochure (PDF)
The full owner-facing brochure with model, math, and onboarding details.
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Open Graph image (PNG)
1200×630 hero image for press articles and social previews.
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Brand palette
Press contact
Get in touch
Working on a story about Indian sports tech, turf marketplaces, the 0% commission model, or the broader Indore startup scene? We’ll respond to press queries within 24 hours.